Based on our over 25 years of experience within holistic strategy, brand and advertising thinking, we have encapsulated this in our Corporate Brand Universe methodology.
This offers the best way to implement professional brand management within an organisation, as it links all brand assets to the corporate strategy.
From a firm understanding of the corporate brand, the product brands and local/global market issues, the Corporate Brand Universe will be based on the strategy of the corporate brand and the overall brand portfolio strategy.
Via the Corporate Brand Universe we build the bridge from strategy into the creative expression of the organisations' strategic vision and all of its products and offers.
The creative input we provide will capture the insight and innovative idea, which has brought the brand to life. Via our experience we will define the best possible plan for how to maximise the investment in the brands of an organisation, and the future direction - and launch - of existing and potential new brands.