Creating Global Brand Growth - Making Strategies Alive
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International Expansion
Superbrand
New Multi Media Brand
Great news for the international traveller
Brand Growth

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Brand Strategy

International Expansion

Open Brands has assisted a first market mover within internet portals based in Copenhagen, Denmark with their pre-planning for their international growth. We used our international insights and bespoke country research to map out vital market and consumer data for planning of the international launch of the portal.
We also assited our client with the preparations to pitch for venture capital, which was achieved successfully with a first tier investment and  promise of a second tier investment.

New Multi Media Brand

Open Brands have finalised the brand strategy and market positioning for a new multi media brand, which focus on the Western African geographical areas. One branch of the new brand focus on the heatlh, beauty and fashion aspects of the region - the other branch celebrates all things African on a more general scale - culture, music, inventions, fashion and more,
The project was founded on local insights to pinpoint out the exact gaps in the market for launching a new digital online media channel. The multi media brand spans both the French and English speaking nations in the Western African area.

Brand Growth

Open Brands has just finalised the vision and strategy plan for a leading Danish online publisher targetting the female market segment. The strategy is centered around driving agressive growth in the Danish and later in 2013 in the entire Nordic market. The new strategy will make it possible for this online brand to ensure its relevance in the online publishing market-space in the future

Re-Inventing a great destination

Open Brands re-invented the brand and innovation strategy for a famous tourist destination in Turkey, identifying the key growth drivers for the future, by applying trend research and market research to the brand strategy. In addition a range of innovation strategies were developed across the various visitor/tourist experience touch-points, to ensure the strategy can escalate over the years and keep attracting visitors and business growth to the region